Websites for EBAs

We began working with our first Exclusive Buyer Agent (EBA) client some time ago, and as we learned more about the EBA industry, we became increasingly intrigued by it. We liked the integrity and the passion about buyer representation that seems ubiquitous among EBAs. We also marveled at the creativity and focus that EBAs put into electronic marketing.

EBAs are on the leading edge when it comes to marketing via an internet presence, however, we discovered a variety of issues which hinder search engine and customer usability success, that were common to the majority of the EBA sites we visited. Given our respect for the work that EBAs do, the pioneering spirit and passion that they have about their business, and the factors we saw as stumbling blocks to their success, we made the strategic decision to focus on working with EBAs, and developing expertise specific to the industry. Because of this decision, we joined the National Association of Exclusive Buyer Agents (NAEBA) as affiliate members, specifically with the hope of working with many EBAs.

Our website development and search engine optimization services are all about helping companies be successful. We are a small business and especially like working with other small businesses because the impact of improvement is so significant, and the relationship can be personal. Within the EBA industry we found a large pool of small business owners who are creative, interesting, and open minded-exactly the type of people we want to work with!

If you are an EBA who does not yet have a web presence, we can get you started quickly at a very competitive cost. If you have a site that is out of date and not performing very well (in terms of delivering client inquiries to you), we can upgrade your site’s look and feel, and incorporate the proper search engine friendly architecture to help drive search engine traffic. Click here to learn more about search engine optimization for EBA websites. Sites can be simple “brochureware” pages to describe your services, or can offer MLS home searches, registration form submissions, or referral tracking.

If you have a need for content, we can provide appropriate content for you. We can also provide a copy writer who specializes in buyer agency and real estate writing (as a former EBA herself) so you are assured that a knowledgeable person is creating the information that appears on your site.

To learn more about websites for EBAs, contact us at 585-454-4210 or info@bizwonk.com, and request the whitepaper entitled “Best Practices in Website Development for Exclusive Buyers Agents”.