PAY PER CLICK (PPC) MANAGEMENT:
Pay Per Click (PPC) search marketing involves paying a search engine to display your ads for particular keyword searches. But you don’t actually pay for each time your ad is displayed, you only pay when someone actually clicks on an ad to visit your site (hence, pay per click). At its most basic level, PPC advertising allows you to identify the keywords that you want your ads displayed for, specify the content of your ads, and specify how much you are willing to pay for clicks from these keywords.
FEATURES AND BENEFITS
- Get highly qualified traffic by displaying ads for keywords you choose.
- Completely control the content of the ads that users see.
- Pay only for actual traffic to your site.
- Compete more effectively for critical or highly competitive keywords.
- Control costs by specifying a daily budget for your PPC campaigns.
- Flexibility to start, pause, or modify your campaign as marketing needs change.
- Option to also display ads on relevant content related sites.
- Easy access to data about how often your ads are displayed, actual traffic from specific keywords and whether visitors carried out critical actions on your site.
WHY WORK WITH BIZWONK?
BizWonk can work with you to manage your PPC campaigns. We have the experience and the dedication to use best practices in setting up campaigns, monitoring their progress (and profitability!), and making changes as needed. While PPC campaigns are a great tool for quickly driving qualified traffic to a website, there are many subtleties involved.
Kids – don’t try this at home! We take the PPC Campaigns that we manage very seriously. We know that throwing a campaign together and calling it done, doesn’t truly position a website for high PPC performance and can waste marketing dollars.
PAY PER CLICK ANALYSIS AND RECOMMENDATIONS
Paid placement can be an extremely effective and fast way to appear at the top of a list with very little effort. However, it does require management. PPC may sound simple, but managing a campaign so that it generates good traffic and good conversions at a price that allows you the profit you deserve, requires attention to many details such as ad content, landing page designation, subtleties of choosing bids, evaluating performance of specific keywords, and more.
3 BASIC STEPS TO A SUCCESSFUL PPC CAMPAIGN
Deliver your business objectives and achieve your desired ROI
Pay Per Click Analysis and Recommendations
The first step in developing a pay per click program is to review a site’s current performance, short and long term goals for the site, identify the targeted audience and do keyword research to identify keywords that might be especially promising.
Set up a PPC Campaign
BizWonk will provide account creation, keyword research, competitive research and ad writing. In addition we will suggest and review landing pages and set-up conversion tracking based on your needs and budget. You are responsible for funding the PPC accounts.
Ongoing PPC Account Management
BizWonk will manage your account for the initial first few months after launch. We highly recommend this approach. By having BizWonk test and refine your account, we can provide your company with the optimum campaign results. BizWonk also offers ongoing maintenance of your PPC account for an additional fee.
As in Organic SEO services, BizWonk will work with you to customize your campaign to best meet your business objectives, priorities and needs.
Contact us today to learn more about paid placement campaigns and how it can help you achieve an increase in highly qualified website traffic.
