SEO Case Studies

The following case studies illustrate some of our SEO successes. Contact us at 585-454-4210 or info@bizwonk.com to request additional case study information.

Company A

Objective

Our client, a Pittsford New York home builder, needed an online strategy to increase website traffic and build sales leads. The existing had on average 40 visitors a month and was not ranking well for keyword phrases that were relevant to their core business.

Solution

• Met with client to discuss SEO goals and strategy.
• Conducted an in-depth keyword analysis to determine top keywords and establish baseline rankings.
• Optimized the existing site with the agreed upon keywords.
• Created a site map to help spiders navigate through the site.
• Manually submitted the site to popular search engines and directories.
• Developed and implemented a strategic link campaign.
• Monitored and analyzed the site's position in search engines and directories.
• After the success they had during the first year of services they engaged BizWonk to redesign their website which resulted in a minimal decrease in traffic to the website.

Results

Within the first six months of implementing the search engine optimization campaign:

• Increased rankings
• Increased page views
• Increased visitor traffic
• Increased the number of links

Click to open chart in a new window.

Company B

Objective

Our client, a Rochester area home builder, needed an online strategy to increase website traffic and build sales leads. The existing website had on average one visitor a month and was not appearing in the search engines for relevant keywords.

• Met with client to discuss SEO goals and strategy.
• Redesigned the sites' navigation and architectural layout to improve spiderability.
• Conducted an in-depth keyword analysis to determine top keywords and establish baseline rankings.
• Optimized the existing site with the agreed upon keywords.
• Manually submitted the site to popular search engines and directories.
• Developed and implemented a strategic link campaign.
• Monitored and analyzed the site's position in search engines and directories.
• Resubmitted the site on a monthly basis to maintain or enhance positioning.

Results

Within the first two months of implementing the search engine optimization campaign:

• Increased rankings 425%
• Increased page views 7,500%.
• Increased visitor traffic 15,000%.
• Increased the number of links 100%

Click to open chart in a new window.

Company C

Objective

Our client, an EDM and grinding equipment distributor, needed an online strategy to increase website traffic and build sales leads, with an emphasis on growing the EDM consumables sales. As a new site with low web traffic we were faced with the challenge to start the SEO activity from scratch.

Solution

• Met with client to discuss SEO goals and strategy.
• Conducted various research methods to determine top keywords.
• Optimized the existing site with the agreed upon keywords.
• Manually submitted the site to popular search engines and directories.
• Provided monthly search engine tracking and analysis reports.
• Monitored and analyzed the site's position on search engines and directories.
• Resubmitted the site on a monthly basis to maintain or enhance positioning.

Results

Within months, the Search Engine Optimization campaign:

• Achieved positions in the top 10 rankings on Google, Yahoo!, and other major search engines for the search terms "EDM Consumable" "EDM Equipment Distributor" and "EDM Distributor."
• Increased page views 100%.
• Increased visitor traffic 100%.

Click to open chart in a new window.

Company D

Objective

Our client, a shipboard communication manufacturer, needed an online strategy to increase website traffic and build sales leads. They had the specific goal of being on the first page of all search engines for the search term "sound powered telephone" and all variations.

Solution

• Met with client to discuss SEO goals and strategy.
• Conducted various research methods to determine top keywords.
• Optimized the existing site with the agreed upon keywords.
• Deployed a Google AdWords campaign for immediate results.
• Manually submitted the site to popular search engines and directories.
• Provided monthly search engine tracking and analysis reports.
• Monitored and analyzed the site's position on search engines and directories.
• Resubmitted the site on a monthly basis to maintain or enhance positioning.

Results

Within months, the Search Engine Optimization campaign:

• Achieved #1 position on Google, Yahoo!, and other major search engines for the search terms "sound powered telephone" and variations within the first 2 months.
• Increased page views
• Increased visitor traffic
• Increased search engine referrals

Company D was so encouraged by these results that they engaged BizWonk to work on a website redesign to allow for further targeting of business prospects.

Company E

Objective

Our client, a Rochester custom home builder who develops properties mainly in the affluent Pittsford area, needed an online strategy to increase website traffic and build sales leads. The existing website had on average 167 visitors a month and was not ranking well for keyword phrases that were relevant to their core business.

Solution

• Met with client to discuss SEO goals and strategy.
• Revamped existing website’s look and feel, content, and site navigation to ensure search engine friendliness.
• Conducted an in-depth keyword analysis to determine top keywords and establish baseline rankings.
• Optimized the new site with the agreed upon keywords.
• Implemented strategic link campaign.
• Hand submissions to search engines and directories.

Results

Within the first six months of implementing the search engine optimization campaign:

• Increased rankings 100%
• Increased page views 300%
• Increased visitor traffic by 200%
• Increased the number of links 200%

Within the first year after the site was revamped and freshly optimized the builder sold out his existing subdivisions. We are now working on updating the existing site targeting the new areas of development.

Click to open chart in a new window.

Company F

Objective

Our client, a global overhead crane and monorail manufacturer, needed an online strategy to increase website traffic and build sales leads.   They had the specific goal of increasing online exposure of their entire product line.

Solution

• Met with client to discuss SEO goals and strategy.
• Conducted a competitive analysis to determine what was working well on similar sites.

• Optimized the existing site with the agreed upon keywords.
• Deployed a Google AdWords campaign for immediate results and continue to manage on a monthly basis.
• Manually submitted the site to popular search engines and directories.  Along with the implementation of a social media marketing strategy.
• Provided monthly search engine tracking and analysis reports.
• Monitored and analyzed the site's position on search engines and directories making changes to the site when appropriate.

Company G

Objective

Our client, a global industrial crane manufacturing company, needed an online strategy to increase website traffic and build sales leads.   They had the specific goal of increasing the sales of their intelligent lifting device product line.

Solution

• Met with client to discuss SEO goals and strategy.
• Conducted a competitive analysis on many crane sites.

• Optimized the existing site with the agreed upon keywords.
• Deployed a Google AdWords campaign for immediate results and continue to manage on a monthly basis.
• Manually submitted the site to popular search engines and directories.  Along with the implementation of a social media marketing strategy.
• Provided monthly search engine tracking and analysis reports.
• Monitored and analyzed the site's position on search engines and directories making changes to the site when appropriate.

Results

The client was so impressed by the results that were achieved in the first year of services that they contracted with BizWonk to manage the implementation of their content management system and redesign of the corporate websites