Reporting

Given all the activity involved with optimizing your website, a variety of reports can be provided to help you understand the progress that is being made. These SEO reports are described below.

Contact Lisa Emrich at 585-454-4210 or lemrich@bizwonk.com to request sample reports, so that you can better understand how to use reporting to monitor your SEO progress.

Search Engine Submission Reports

This report details the new search engines and directories your website has been submitted to and when.

Keyword Analysis Reports

Keyword analysis reports are delivered as a result of the keyword analysis process, and include information about the number of searches for a variety of targeted keyword variations that take place in the top search engines. This information allows us to identify “high performing” keywords, meaning those that are the most likely to result in clicks from search engine users. Click here to learn more about the importance of keywords and our keyword analysis process.

Link Popularity Reports

Link Popularity Reports list the number of links to your site are known about by the top search engines, including AllTheWeb, AltaVista, Google, HotBot, MSN, and Yahoo! Click here to learn more about the importance of linking, and about our link campaign services.

NOTE: Engines covered by link popularity reports may vary due to rapid industry consolidation.

Ranking Reports

Ranking Reports list your site rankings for targeted keyword phrases in top search engines, including AllTheWeb, AltaVista, Ask Jeeves, Excite, Google, HotBot, Lycos, MSN, Teoma, and Yahoo!

NOTE: Engines covered by ranking reports may vary over time due to rapid industry consolidation.

Web Traffic Reports

Shows the number of hits on the site, at what times, from which search engines, etc. Traffic reporting is often provided by your hosting provider. The website traffic analysis package that BizWonk uses for most of the clients we host is AWStats. If we are not hosting your website, check with your ISP to determine what types of reporting options they offer. Even if they don't provide reporting services, you can request “log files” which we can run through a reporting package for you to help understand the flow of traffic to your website.

Paid Placement Reports

Pay per click reports show how budgeted paid placement funds were used.