SEO Terminology

The terms, acronyms and catch phrases related to search engine optimization are just as prevalent and confusing as they are for other aspects of technology. We've provided a few definitions below to help make sense of the gibberish.

Another great source for SEO terms is www.searchenginedictionary.com

Pay Per Click

See “PPC”.

PPC

An acronym for Pay Per Click. A form of search engine advertizing where keywords are purchased so that your site’s listing appears prominantly and visually different from unpaid listings, and where costs are accrued only when a user clicks on your link.

SEO

An acronym for Search Engine Optimization. The process of ensuring that your web site is easily accessible to search engines so that they are more likely to present the site high up in the list to users who run searches.

Spider

A peice of software run (sent out) by a search engine to collect information about sites on the web. Spiders navigate through each site collecting information about the words they encounter so that the site can be listed in the spider’s engine. There are things you can do structurally with the site to make it easier or more difficult for spiders to get to your content. BizWonk SEO specialists can help you understand how to optimize for spider access.

Submission

The process of sending information about your site to search engines so that they know you exist without their having to go out and find you. Submissions can be manual or automated.

Automated submission uses tools to send the information. Many of the more sophisticated engines strongly dislike automatic submissions, and it’s important therefore to be very selective about which engines you submit to using this approach. Software tools that do this typically allow you to submit to hundreds or thousands of engines at once, and it’s common to see spam email for these types of services.

Manual submission is done by accessing the search engine directly, finding the right place for submitting your site, and following the instructions for doing so.