Copy Writing

When it comes to website usefulness and searchability, content is king. There are two major goals for website content. The first goal is to effectively communicate your message to the end user, and get them to take a desired action (such as calling you or placing an order online). The second is to effectively implement the right keywords so that end users can easily find your site through a search engine. Ideally these two goals work together and support each other, because the information your end users want to read should include multiple iterations of the terminology they would use when performing a search for your products or services.

One of the biggest challenges many companies face when launching a new website is the development of content. Business owners are often too busy to take the time to write up all the information needed to make a website useful to potential customers and well ranked by search engines. They also may not have the skills needed to write copy that is persuasive and contains appropriate calls to action.

BizWonk can remove this burden by providing copy writing services to ensure that the text on your site will be useful, compelling, and search engine friendly.

The process that takes place for content development is that a BizWonk writer will meet with the appropriate people at your company to talk through each content area. In addition to interviewing key employees, the writer will gather printed marketing, technical, or other materials to use when developing content for your site. The writer will then develop content for the required sections, and send it to you for review, comments, and approval. Changes are made based on your feedback, and the approved content is posted to the site. The process works smoothly with little time required on your part.

To learn more about copy writing for websites, check out the following articles:

Metadata: Seven Tips for Writing Better Keywords

Online sales techniques examined, long copy versus short copy - Conversion Chronicles

How to Formulate Marketing Messages

You might also want to consider purchasing The Nitty Gritty of Writing for the Search Engines, described below.

The Nitty Gritty of Writing for the Search Engines

If you'd like to learn more about how to write website copy in a way that will provide good search engine results, you might want to purchase The Nitty Gritty of Writing for the Search Engines, by Jill Whalen: http://www.highrankings.com/cb-seo-writing.htm?hop=stopping Here's a taste of what you'll find on that site: Why Write for the Search Engines? Because it will bring you high rankings, more traffic and tons of sales! To successfully rank highly in the search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign.

After your keyword research, writing search-engine-friendly copy should be the very next step in your optimization campaign. For non-competitive keyword phrases, the writing on the page alone can often bring in high rankings without any other special coding and Meta tagging. Once you've become familiar with the ins and outs of SEO writing, you'll be ready to focus on your Title tags, Meta tags and all the other SEO goodies available to you.

Armed with this knowledge and a bit of practice, you’ll be able to use your new skills in two very powerful ways:

1. To double-check all newly written, keyword-rich marketing copy (written by you or your copywriters), ensuring that all possible keyword opportunities have been found;
2. To edit existing copy that wasn't originally written with keywords in mind, ensuring that it keeps the original readability and marketing “flow.”

Making sure that your keywords are well represented in your copy without losing its readability isn't difficult; however, if you've never done it or thought about it before it can seem like a daunting task. I suggest you read through this special report once to get the gist of it. Then go through each section again, while at the same time checking your own Web site to see if you can put any of the information to use right away. You may be surprised to find all the keyword opportunities your current copy provides you with.