BIZWONK WEB SERVICES:
WEBSITE CONTENT DEVELOPMENT AND MAINTENANCE:
COPY WRITING
When it comes to website usefulness and searchability, content is king.
There are two major goals for website content. The first goal is to
effectively communicate your message to the end user, and get them to
take a desired action (such as calling you or placing an order online).
The second is to effectively implement the right keywords so that end
users can easily find your site through a search engine. Ideally these
two goals work together and support each other, because the information
your end users want to read should include multiple iterations of the
terminology they would use when performing a search for your products
or services.
One of the biggest challenges many companies face when launching a new website is the development of content. Business owners are often too busy to take the time to write up all the information needed to make a website useful to potential customers and well ranked by search engines. They also may not have the skills needed to write copy that is persuasive and contains appropriate calls to action.
BizWonk can provide copy writing services to ensure that the text on your site will be useful, compelling, and search engine friendly.
The process that takes place for content development is that a BizWonk writer will meet with the appropriate people at your company to talk through each content area. In addition to interviewing key employees, the writer will gather printed marketing, technical, or other materials to use when developing content for your site. The writer will then develop content for the required sections, and send it to you for review, comments, and approval. Changes are made based on your feedback, and the approved content is posted to the site. The process works smoothly with little time required on your part.
To learn more about copy writing for websites, check out the following articles:
Metadata: Seven Tips for Writing Better Keywords
Online sales techniques examined, long copy versus short copy - Conversion Chronicles
How to Formulate Marketing Messages
Contact us today for all your content needs. We’ll provide you with a custom quote and get you on the right track to better content development to improve your search engine rankings and traffic results.
