Website Services

In today's world, having a web presence is a requirement whether you are a dentist or have an online auto parts store. What was once a "nice to have" has become a critical element in establishing a company's viability.

Because of the explosive need for and reliance on websites, an entire industry has developed and continues to evolve to meet that need. As with any industry, there are widely ranging approaches to solving the problem. Some people are do-it-yourselfers who learn enough about an authoring tool to build their own site. Others can't take the time to create a site themselves, but search for the lowest possible cost option available. (These sites are usually easy to spot, as they tend to reflect the level of money invested.) Some companies recognize the importance and value of a website, and so search out a developer who offers good design at a reasonable cost. Large or high end companies need sites that are sophisticated and which convey an impression of reliability and respectability, and which provide more complex functionality. Given the widely ranging approaches, costs can run from $25 for a website template that you modify yourself, to tens of thousands or more for an ecommerce site which is tied in to your company's inventory, customer management, and purchasing systems.

What does all this mean to you? It means that you have options, which is a good thing. It also means that you can end up spending very little for something that looks like it, or spending a ton of money for something that doesn't drive revenue.

Lets' face it; driving revenue is the bottom line.

Next we need to talk about searchability. Once you've got a website up and running, how easily can potential customers find you if they don't yet know your company exists? If you sell titanium widgets, will your site turn up on the first page of search results when someone types "titanium widgets" into Google, or on the 489th page? The vast majority of website development efforts don't give any thought to this issue, which is hard to imagine. Think about it; how many potential customers are out there who know your company's name? How many potential customers exist who don't know your company's name?

At BizWonk, our approach is to understand how your organization works, whether you are a company of 1, 100, or 10,000. When we build a website, the first step is to understand your business goals so that we can design solutions in. We also work to understand who your customers are, what they are like, and what their buying decisions are influenced by, so that the resulting website is geared toward removing barriers to their decision to buy.

As the optimal website for your organization is being designed and developed, searchability is built in from the ground floor up. This ensures that once your website is completed, posted, and submitted for indexing to the search engines, all of the site's content will be reachable by spiders and bots. Click here to learn more about our search engine optimization (SEO) services.